Hashtags have become a vital part of your marketing effort to amplify your message. A hashtag is a clickable keyword preceded by a pound sign, and serves the purpose of classifying content posted on social networks according to a topic or a theme. Today, many of the top social networks use hashtags to organize and track content such as Twitter, Facebook, Instagram, Google+, Tumblr, and many others. Hashtags are your best friend and can help with your social media strategy in many ways:
- Hashtags can help get your content discovered by people searching according to their interest. For example, users can perform a Twitter search using a particular hashtag or simply click on a hashtag to find all related content. So, adding hashtags will increase the reach of your content beyond your own network of followers.
- Finding trending hashtags can also help you be a part of the most up-to-date conversations.
- Hashtags help you find great new content ideas.
- Hashtags make it easier to manage and track social media campaigns.
How do you find popular hashtags relevant to your content? Use these convenient and powerful tools to help with your quest.