Category: Strategy

6 Principles of the New Branding Strategy

April 14, 2015 by in category Branding, Strategy

The concept of brand positioning is being challenged by the incredible power at the consumers’ fingertips. Recently, there’s been a profound shift in the way we do marketing. Traditional marketing uses the power of seduction and persuasion, while new marketing focuses on engagement. In the digital age, having a social media strategy is a must. […]

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