Monday Recap: Facebook Stores, LinkedIn for Content Marketing, Comparing ROI

July 20, 2015 by in category News with 0 and 0

Do you have FOMO? Here’s our weekly recap of the most popular stories about social media and content marketing.

Social Media

Facebook Tests Stores on Pages

Via Social Times

Facebook is testing mini e-commerce shops on select pages, with many featuring buy buttons that enable transactions to be completed without leaving those pages.

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Getting a sharper picture of social media’s influence

Via McKinsey

Over the past decade, marketers have increasingly turned to social-media networks like Facebook and Twitter to create buzz around their products. But what impact do tweets and other recommendations have on sales, and how can companies get a bigger return on their investments in these important channels?

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How to Partner With YouTube Influencers: 6 Tips for Success

Via Social Media Examiner

Potential customers turn to YouTube influencers to discover products and get reviews, tips and tutorials on everything from makeup to their next mattress purchase. In this article I’ll share six tips to help you partner with influencers on YouTube to get the word out about your company.

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7 Things You Must Do When Building Landing Pages that Convert

Via Social Media Today

If you’re not using landing pages as part of your inbound marketing strategy, you could be missing out on lots of opportunities: Landing pages can help you segregate audiences because they give you a place to craft distinct messages that’d be hard to place on your main website. Here are some things to keep in mind when you build them.

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Content Marketing

Comparing the ROI of Content Marketing and Native Advertising

Via Harvard Business Review

Many companies today rely on content marketing and native advertising to gain visibility for their brand — after all, 70% of people say they’d rather learn about products through content rather than through traditional advertising. But is either content marketing or native advertising a surefire way to boost brand awareness? And which one offers more bang for the buck?

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Essential Blogging Resource for Marketers: Your Complete Guide

Via Social Media Examiner

Whether you’re blogging for business as an individual or as part of a team, these expert articles will help you increase your blog’s shares, improve your content delivery, measure your progress and more.

Each of these articles will help you understand and master a specific part of blogging for business.

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6 Month Check-Up: The State of Video Marketing in 2015 [INFOGRAPHIC]

Via Social Media Today

Remember the end of 2014 and the start of 2015, when marketers and bloggers alike rolled out predictions for the next year in social media? Well, we’re more than halfway through the year, and it’s time for a 6-month check-in on those predictions.

Specifically, we’re looking at video marketing. Every year, the end-of-the-year lists place video at the top of the coming marketing trends, and every year video gets hotter and hotter. But has it reached a boiling point? Has video fulfilled all the heady predictions around it? Have we reached peak video?

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5 ways to use LinkedIn for content marketing

Via PR Daily

With more than 364 million registered users in roughly 200 countries, LinkedIn is a powerful and active social media network.
The platform involves more than just network connections and job listings, too.

Although users can hunt for a new career, share online portfolios and connect with other professionals, LinkedIn can also boost marketers’ and PR professionals’ efforts to create and share content. Here are five ways to use LinkedIn in your content marketing strategy.

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