Monday Recap: Twitter Ads Companion, 21 content marketing predictions, Niche SEO Specialists

July 13, 2015 by in category News with 0 and 0

Do you have FOMO? Here’s our weekly recap of the most popular stories about social media and content marketing.

SEO

Q&A with Bill Hunt: Secrets from a Search Marketing Veteran

Via Search Engine Watch

Regarded as one of the leading thought leaders on global search engine marketing, Bill Hunt began working in the industry in 1994. Since then, he’s been chief executive (CEO) of two of the largest global search marketing firms – Global Strategies and Outrider – growing both companies and overseeing global expansion. Hunt, who currently serves as president of Back Azimuth Consulting, has also provided strategic search marketing services for such companies such as Adobe, Cisco, IBM and Procter & Gamble.

Read more

The Case For Niche SEO Specialists

One of the most efficient strategies is to seek out individual experts in niche fields — people who have developed an expertise in one, highly specific area of SEO rather than a decent level of expertise in all of them. Some agencies operate by collecting masters of individual niches into one consolidated location; so whether you seek such an agency or hope to recruit your own team of niche specialists, these specific experts are the most efficient route to go.

Following are the main reasons why a team of niche specialists can be preferable to a generalist.

Via Search Engine Land

Read more

Social Media

The State of Social Media: 4 Brand Marketers Speak

Via Content Marketing Institute

The intent of this outreach was to see if social media – in the eyes of brands – is delivering at a level that lives up to its potential. It also can illuminate for people on the agency side, what brand marketers perceive they are really getting from their social media efforts.

“What is the real benefit of social media in relation to your marketing efforts and what do you see as its potential?”

Read more

The Psychology of Social Media Marketing: 4 Ways to Increase Interaction

Via Hootsuite

As marketers continue to adopt social media as an integral part of their marketing strategies, we’ve been exploring how psychology can be used to improve social media’s impact. Since social media is comprised of people engaging in personal conversations and interactions, it should come as no surprise that many psychological principles can also be applied to these channels. In this post, I’ll share four ways to use psychology to maximize your social media marketing.

Read more

Twitter Officially Launches Ads Companion For Mobile Campaign Management

Via Marketing Land

Twitter announced the launch of the tool, which it’s calling the Twitter Ads companion. The tool enables advertisers to monitor and adjust campaigns from their iOS and Android apps. Campaigns still must be initiated from the desktop ads dashboard at ads.twitter.com, but the new mobile features give marketers more ways to adjust the dials when they are on the go.

Read more

DOs and DON’Ts of Social Media Pictures

Via Hootsuite

You can put a lot of effort into your brand’s visual presence—finding the perfect header, choosing an impeccable profile photo—and still fall flat. To reach the full visual engagement potential of your social media pictures, here are DOs and DON’T for your page’s essential visual elements: profile photos, cover images, and picture posts.

Read more

10 Types of Visual Social Media Posts That Get Shared Like Crazy

Via JeffBullas.com

When it comes to content creation, many people make this simple mistake: they add more visuals just for the sake of it. This is a basic approach. Smart content marketers create visual content that reach people’s emotions – content with real psychological impact.
If you’re not a graphic designer or artist, don’t freak out. I’m going to walk you through you ten types of powerful visuals that are easy to create and can double your social media engagement. Let’s get started.

Read more

Infographic: How Social Media Hurts Mental Health

Via The Content Strategist

You may wish that FOMO was a fake buzzword pitched by your social media intern, but it’s very real. So real, in fact, that the shorthand for “fear of missing out” has been part of the Oxford English Dictionary for two years. And for good reason: What’s more topical today than a term that captures the potentially damaging effects social media can have on our mental health?

Read More

Content Marketing

21 Content Marketing Predictions for the 2nd Half of 2015

Via The Content Strategist

One of my favorite annual activities at Contently is rounding up predictions from across our company about what will happen in content marketing in the year ahead. Late last year, we offered up 17 predictions for 2015, but in the past six months, the industry has evolved rapidly. No way were we waiting another six months to look into our crystal ball to admire how good looking we are and make some predictions.

Without further ado, I present 21 content marketing predictions for the second half of 2015 from around the Contently office

Read More

10 Newsletters Every Content Marketer Should Subscribe To

Via The Content Strategist

Email may be old-school, but having the most relevant pieces of news handed over to you in a digital package is still extremely valuable. Even with newsletters, though, there’s a certain amount of tedious exploration to be done—after all, practically every topic has hundreds of newsletter to choose from.

We’re here to make that decision making process a little easier. Here are 10 content marketing email lists that every content marketer should add to their inbox.

Read More

4 Keys to Capturing a New Audience for Your Content Marketing

Via The Content Strategist

Whether it’s to introduce the brand to a new demographic or promote an entirely new product, high-growth companies often need to tell a new story to a new audience. But one successful content program is hard enough—how should a brand approach their second effort? Is it a matter of starting from scratch, or should you clone the strategy that’s worked for you already?

Read more

Accelerate Your Content Marketing Campaign With the Right Partner

Via Entrepreneur

Content is still very much king of the Internet. The importance of a content marketing campaign cannot be denied with Baby Boomers spending in excess of 20 hours per week consuming online content and Gen-Xers and Millennials as much as 10 hours. Developing a content marketing strategy is critical to generate attention for your brand. To remain competitive, you need to know how to take your content marketing campaign to the next level. The solution can be as simple as leveraging the power of partnerships.

Read more

Tools & productivity

7 WordPress Plugins That Will Quickly Help Your Site Get More Traffic

Via Entrepreneur

When it comes to your website, you want to take advantage of any technology that helps maximize your efforts and get more traffic to your site. Other than creating epic content that you post consistently, what else can you do that will really leverage traffic flow?

There are some incredible WordPress plugins that can help you optimize, audit and promote your site to help you increase your traffic. Here are seven great ones

Read more

Copyright © 2015 nutribe, Inc. All rights reserved