You have made heroic efforts to build a significant presence on social media. You’re proud of your following on Facebook, Twitter, and other networking sites. At last, you think social media has been conquered and you can now focus on the benefits. Malheur! Despite all your efforts, your fans give you the cold shoulder when it comes to sharing your content. Argh! You realize that was only the starting point and that to conquer social media, you’re still missing something essential: you need to build social media engagement. Rest assured, you’re not alone. According to a recent study from SocialFlow, 99% of posts on social media do not generate engagement. You rack your brain for a moment. How the hell do you create engagement? Patience you must have, my young Padawan. Before anything else, you need to understand the meaning of engagement.